The career strategy most people overlook

The Most Powerful — and Underused — Way to Get Hired

Informational interviews are 16 times more effective than submitting resumes. One conversation can open doors that hundreds of applications seldom do.

1 in 12Informational interviews lead to a job
vs.
1 in 200Resume submissions lead to a job

That's over 16× more effective. The math is clear.

Which sounds like you?

I'm Looking for Work

You're a student, recent grad, or career changer. Learn how informational interviews can help you find meaningful work — and how to start today.

Show Me How →

Someone Wants to Interview Me

An early-career professional asked to interview you about your career. Here's what to expect and why your 20 minutes matters more than you think.

What to Expect

Three reasons informational interviews change careers

Real Connections, Not Algorithms

Resumes go into a digital pile. Conversations create real human connections. When a role opens, people think of someone they've met — not a PDF.

Insider Knowledge

You learn what a job is really like, what skills actually matter, and what hiring managers look for — information you can't find on a job posting.

Confidence Through Practice

Each conversation makes you more comfortable talking about your goals and asking good questions — skills that transfer directly to job interviews.

Ready to get started?

Your first informational interview could be the beginning of a career you love. We'll walk you through it step by step.

Start Your First Interview →
The Basics

What Is an Informational Interview?

A short, informal conversation where you ask someone about their work, their career path, and their field. That's it. No pressure, no application, no catch.

A Conversation, Not an Interview

An informational interview is a 15–20 minute conversation with someone who works in a field you're curious about. You ask questions. They share their experience. There's no job on the line, no pressure to impress, and no hidden agenda.

Think of it as career exploration through real human connection — hearing firsthand what a job is actually like, what skills matter most, and how someone got to where they are today.

What It Is — and What It Isn't

It is: A friendly conversation where you learn about someone's work and career path. A chance to build a genuine professional relationship. An opportunity to gain insight you can't get from a job posting.

It is not: A job interview. A request for a favor. A pitch for someone to hire you. You're not asking for anything other than a few minutes of someone's time and their honest perspective.

Why It Works So Well

The numbers tell a remarkable story. Research shows that approximately 1 in 12 informational interviews leads — directly or indirectly — to a job. Compare that to submitting resumes online, where the odds are closer to 1 in 200.

That means informational interviews are more than 16 times more effective than the traditional apply-and-hope approach.

Why? Because real conversations create real connections. When a professional meets you, hears your story, and understands what you're looking for, you become a real person — not a piece of paper in a pile. When they hear about an opportunity, they think of you.

1 in 12Informational interviews lead to a job
vs.
1 in 200Resume submissions lead to a job

Over 16× more effective. The data speaks for itself.

How a Typical Informational Interview Works

There's no rigid format — that's part of what makes them comfortable. But here's what most look like:

1

You reach out

You send a short, polite message to someone working in a field you're interested in. You explain that you're exploring careers and would love 15–20 minutes of their time.

2

You meet

The conversation is casual — by phone, video, or in person. You come prepared with a few thoughtful questions. They share what they know.

3

You learn and connect

You walk away with real insight about a career path, a new professional connection, and often a referral to someone else you can talk to.

4

You follow up

A brief, genuine thank-you message within 24 hours leaves a lasting impression and keeps the door open for future connection.

What people wonder before their first one

Won't people think I'm just asking for a job?+

This is the most common fear, and it almost never happens. When you clearly say you're looking to learn — not to ask for a job — people understand. Most professionals are flattered to be asked about their career.

What if I don't know anyone in my target field?+

That's completely normal — and it's exactly what makes informational interviews so powerful. LinkedIn, alumni networks, and professional communities are full of approachable people. Our Job Seekers guide walks you through how to find them.

How is this different from networking?+

Traditional networking can feel transactional — exchanging business cards and making small talk. An informational interview is focused and personal. You're asking someone to share their story. That creates a much deeper connection.

What if I'm an introvert?+

Informational interviews are actually ideal for introverts. It's a structured, one-on-one conversation where you mostly listen and ask questions. No room full of strangers, no small talk. Introverts often find these more comfortable and more effective than traditional networking.

Do informational interviews really lead to jobs?+

Yes — about 1 in 12 leads directly or indirectly to being hired. You're building genuine relationships with people in your target field. When opportunities arise, they think of you. Visit our Success Stories page for real examples.

Ready to try it?

Whether you're looking for work or a professional who's been asked for one, we've got a guide for you.

For Professionals

Someone Asked to Interview You. Here's What That Means.

An early-career professional wants to learn from your experience. It's easy, it's quick, and your 20 minutes could change someone's career trajectory.

What to Expect

An informational interview is not a job interview. No one is asking you to hire them, refer them, or make any commitments. It's a short, casual conversation where someone asks about your work, your career path, and what you've learned along the way.

Think of it as a coffee chat about your professional life — something most people find they actually enjoy.

It's Quick

Most take about 15–20 minutes. Many happen over a phone call or video chat — you don't even need to leave your desk.

It's Meaningful

You already know things that would take someone years to learn on their own. A few minutes of sharing can genuinely shape someone's career direction.

It's Easy

No preparation required. Just show up and answer honestly. The interviewer has done the homework — your job is to be yourself.

No Obligations

You're not being asked to hire, share job openings, or make referrals. If you want to, great — but there's zero expectation.

Questions you might be asked

Nothing tricky or uncomfortable — just genuine curiosity about your experience.

  • What does a typical day look like in your role?
  • How did you get into this field?
  • What do you enjoy most about your work?
  • What's the most challenging part of your job?
  • What skills or qualities matter most for success in this field?
  • What do you wish you had known when you were starting out?
  • What advice would you give someone interested in this career?
  • Is there anyone else you'd recommend I talk to?

Tip: You don't need polished answers. Honest, real responses are more helpful — and more appreciated — than anything rehearsed.

Why Saying Yes Matters

Most people can point to a moment in their career when someone took a few minutes to share advice, offer encouragement, or open a door. Informational interviews create those moments on purpose.

Research shows that 1 in 12 informational interviews leads — directly or indirectly — to someone being hired. Your 20 minutes isn't just a nice gesture. It's one of the most effective ways you can help someone find work.

The Ripple Effect

When you share your experience with one person, they carry that knowledge forward. They make better career decisions. They pass your advice along to peers. And when they succeed, part of that success traces back to a conversation you made time for.

Thank you for saying yes

By sharing your time and experience, you're giving someone more than advice — you're giving them a real chance.

See the Impact →
For Job Seekers

Your Complete Guide to Informational Interviews

Everything you need to find people, reach out, have great conversations, and build the connections that lead to meaningful work.

Why This Works Better Than Submitting Resumes

When you apply online, your resume enters a pile of hundreds — sometimes thousands. An algorithm scans it for keywords. A recruiter may glance at it for six seconds. The odds are roughly 1 in 200.

But when you sit down with a real person and have a genuine conversation, something different happens. They remember you. When they hear about an opportunity, they think of you — not a PDF.

The data: 1 in 12 informational interviews leads to a job. Over 16 times better odds than submitting resumes.

Important mindset: You're not going in to ask for a job. You're going in to learn, to connect, and to build genuine relationships. The jobs come as a natural result of doing that well.

How to Find People to Interview

You don't need to know someone personally. Here are the best places to find professionals in your target field:

LinkedIn

Search by job title, company, or industry. Alumni from your school are especially likely to say yes — there's a built-in connection.

Your Existing Network

Family, friends, classmates, neighbors — you'd be surprised how many people know someone in your target field. Ask for introductions.

Professional Communities

Industry groups on LinkedIn, Slack communities, professional associations, and local meetups where professionals gather.

Company Websites

Look at team pages or blogs of companies you're interested in. Reaching out directly shows initiative and genuine interest.

Pro tip: At the end of every informational interview, ask: "Is there anyone else you'd recommend I talk to?" This one question keeps your network growing naturally.

How to Reach Out and Ask

You're asking for 15–20 minutes to learn from someone's experience. Most people are flattered by that, and most will say yes.

Keys to a great outreach message:

  • Be specific about why you chose them. Mention their role, career path, or company.
  • Be clear about what you're asking. A short conversation to learn — not a job.
  • Be respectful of their time. 15–20 minutes, their preferred format.
  • Keep it short. Three to four sentences is ideal.

Hi [Name],

I'm [Your Name], a [student/recent graduate/career changer] interested in [field or industry]. I came across your profile and was impressed by [something specific about their work].

Would you be open to a 15–20 minute conversation? I'd love to learn about your experience and any advice you might have. Happy to work around your schedule — phone, video, or coffee all work.

Thank you for considering it!
[Your Name]

What If They Don't Respond?

Don't take it personally. People are busy. A polite follow-up a week later is appropriate. If they still don't reply, move on gracefully. The right ones will say yes.

Questions that lead to great conversations

Pick 5–7 that feel most relevant to your situation. The best interviews feel like natural conversations, not interrogations.

  • What does a typical day or week look like in your role?
  • How did you get into this field? Was it what you originally planned?
  • What do you enjoy most about your work?
  • What's the most challenging part?
  • What skills or qualities are most important for success in this field?
  • What do you wish someone had told you when you were starting out?
  • How do you see this field changing in the next few years?
  • What would you recommend someone in my position do to prepare?
  • Is there anyone else you'd suggest I talk to?

Listen more than you talk. The golden ratio is about 80/20 — they should be doing most of the talking. Your job is to ask thoughtful questions and listen deeply.

During the Interview

Be on time. Be warm. Be genuinely curious. Start by thanking them, then move into your questions. Let the conversation flow naturally. Watch the clock and respect the 20-minute window.

  • Have your questions ready, but don't read from a script.
  • Take brief notes — it shows you value what they're saying.
  • Respect the time limit. If they want to keep talking, let them lead that.
  • End by asking if there's anyone else they'd recommend.

After the Interview: Follow Up

This is where most people drop the ball — and where you can stand out. A thoughtful follow-up within 24 hours turns a single conversation into a lasting professional connection.

Hi [Name],

Thank you so much for speaking with me today. I really appreciated hearing about [something specific they shared] — it gave me a much clearer picture of [the field/role].

Your advice about [specific advice] was especially helpful, and I plan to [how you'll act on it].

Thanks again for your generosity. I hope our paths cross again!

Best,
[Your Name]

The One-a-Month Practice

The single most powerful habit you can build: commit to one informational interview per month.

Over the course of a year, you'll have 12 real conversations with professionals in your field. You'll have a network of people who know your name, your story, and your ambitions. Statistically, at least one of those conversations is likely to lead to a job.

Make It a Habit

On the first week of every month, identify someone and send your outreach message. By month's end, you'll have had the conversation. Twelve months later, you'll have a real professional network — built entirely on genuine relationships.

Ready to get started?

Your first informational interview is the hardest — not because it's difficult, but because it's new. We'll walk you through it.

Start Your First Interview →
Your First Interview

Getting Started: Step by Step

Everything you need to prepare for, schedule, and complete your first informational interview — from choosing who to talk to through the thank-you note.

1

Choose a Field or Role That Interests You

You don't need your entire career figured out. Just pick one field or job title you're curious about. The whole point is to explore — it's okay if you're not sure yet.

Not sure where to start? What kind of work do you daydream about? What topics do you gravitate toward? What problems would you love to spend your days solving?

2

Identify One Person to Reach Out To

You only need one person to start. Look on LinkedIn, your school's alumni network, or ask family and friends who might know someone. Anyone with real experience in the role can teach you something valuable.

3

Send Your Outreach Message

Keep it short, respectful, and specific. Tell them who you are, why you're reaching out to them, and ask for 15–20 minutes.

Hi [Name],

I'm [Your Name], a [student/recent grad/career changer] exploring careers in [field]. I found your profile and was interested in [something specific].

Would you be willing to chat for 15–20 minutes about your experience? No strings attached. Happy to work around your schedule.

Thanks for considering it!
[Your Name]

4

Prepare 5–7 Questions

Don't overthink it. Just have a handful of thoughtful questions that show genuine curiosity. Some strong options:

  • What does a typical day look like in your role?
  • How did you get into this field?
  • What skills matter most for someone entering this field?
  • What do you wish you had known when starting out?
  • Is there anyone else you'd recommend I talk to?
5

Have the Conversation

Be on time. Be warm. Be genuinely curious. Thank them for their time, move into your questions, and let it flow naturally. Take brief notes. Respect the 20-minute window. Before wrapping up, always ask: "Is there anyone else you'd recommend I speak with?"

6

Send a Thank-You Within 24 Hours

This is the step most people skip — and the one that makes the biggest impression.

Hi [Name],

Thank you for taking the time to speak with me. Your insight about [something specific] was eye-opening, and your advice about [specific advice] is something I'm going to act on.

I really appreciate your generosity. Hope we can stay in touch!

Best,
[Your Name]

7

Reflect and Plan the Next One

What did you learn? What surprised you? Did they refer you to someone else? Use this to plan your next conversation. The goal: one per month. You just finished your first — keep the momentum going.

You Can Do This

If you're feeling nervous, that's normal. Almost everyone is before their first one. But here's what people consistently say afterward: "That was so much easier than I expected." You're not being judged. You're just having a conversation. Most professionals are happy to help — all you have to do is ask.

Want more detail?

Our full job seekers guide dives deeper into every step — finding people, crafting outreach, mastering follow-up.

Real Stories

One Conversation Changed Everything

Real examples of how informational interviews led to jobs, career clarity, and connections that made all the difference.

How conversations became careers

(Illustrative example) I had been applying to marketing jobs for months with no response. A classmate suggested informational interviews instead. My third conversation was with a content manager at a tech company. She mentioned a junior role opening soon that hadn't been posted. She referred me directly, and I got the job. I never would have found that opportunity on a job board.
(Illustrative Example) I was finishing my business degree with no idea what I actually wanted to do. I started doing one informational interview a month, talking to people in different roles. By the fourth conversation, I realized I was most energized when people talked about project management. That focus changed my whole job search — I landed a PM role within two months.
Illustrative Example) I was terrified to reach out to strangers. I almost didn't send the first message. But the data analyst I contacted was incredibly kind — she spent 25 minutes telling me about her career path and what skills to focus on. She connected me with two other people. Those conversations led to a freelance contract that turned into a full-time offer.
(Illustrative Example) As a career changer in my 30s, I felt like I was starting from scratch. Informational interviews gave me something resumes couldn't — credibility and connections. The people I talked to saw my enthusiasm firsthand. When one of them heard about a role three months later, he emailed me before it was posted. That introduction led to my current job.

What professionals say about participating

(Illustrative Example) A student reached out on LinkedIn last year asking for 15 minutes. I almost said no because I was busy. I'm so glad I didn't. She asked thoughtful questions, and I could tell she was genuinely interested. When a junior role opened on my team, she was the first person I thought of. She's been on my team for eight months now.
(Illustrative Example) I try to do one or two informational interviews a month now. It's become one of my favorite things. I remember how lost I felt early in my career, and getting to help someone navigate that is genuinely rewarding. It takes almost no time and the impact is real.
1 in 12Informational interviews lead to a job
vs.
1 in 200Resume submissions lead to a job

Every conversation is a chance. Start yours today.

Your story starts with one conversation

Every story on this page began with someone who was nervous, unsure, and wondering if it would really work. They sent the message anyway.

Start Your First Interview →